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Ad Setup as per the Funnel on Google
Ad Setup for BOFU (Service and Ecommerce) & KPIs
Learning Outcome
6
Measure BOFU KPIs
5
Create ecommerce purchase campaigns
4
Configure lead forms and conversion tracking
3
Target high-intent audiences
2
Create conversion campaigns
1
Understand BOFU campaigns
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Conversion Campaign Strategy
Actions
Service:
Ecommerce:
Submit Form
Book Consultation
Purchase
High-Intent Audience Targeting
Service Business
Ecommerce Business
Audience:
Audience:
Website Visitors
Lead Form Opened Users
Previous Engagers
Product Viewers
Add To Cart Users
Checkout Initiated Users
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Strong CTAs help increase conversions.
4
Search and Shopping campaigns work well.
3
Conversion tracking measures results.
2
High-intent audiences improve performance.
1
BOFU focuses on conversions.
Quiz
Which audience works best in BOFU?
A. Broad Audience
B. Add To Cart Users
C. Random Users
D. Awareness Audience
Quiz
Which audience works best in BOFU?
A. Broad Audience
B. Add To Cart Users
C. Random Users
D. Awareness Audience
Ad Setup as per the Funnel on Google (Google Funnel Ad Setup) : Ad Setup for BOFU (Service and Ecommerce) & KPIs
By Content ITV
