Content ITV PRO
This is Itvedant Content department
Network Security and
Protection
Proxy / Proxy Server
Learning Outcome
5
Differentiate Agile from traditional models
4
Understand the 12 Agile Principles
3
Describe the 4 values of the Agile Manifesto
2
Explain why Agile was introduced
1
Understand the concept of Testing in Agile environment
Topic Name-Recall(Slide3)
Text
Text
Text
Text
Text
Text
Text
Text
When people click on an online ad
Clicks
When customers purchase a product or service
Sales
Leads
When users fill out a form, sign up, or share their contact details
Data Type
Description
Types of Data in Python
Integer (int)
Whole numbers
True or False values
Boolean (bool)
String (str)
Float (float)
Text values
Decimal numbers
Identify what is working well
Find areas that need improvement
Make better decisions using data
Improve advertisement performance
Get better value for the money spent on marketing
Focus
Purpose
Goal
Example
Online presence and brand awareness
| Build audience engagement |
Make people notice the brand
Posting Instagram content for visibility
Results like leads and sales
Track measurable actions
| Get conversions and outcomes |
Running ads for product sales
Digital Marketing
Performance Marketing
Attract audiences online
Reach the right people where they spend their time online
Build interest and engagemet
Create connection through posts, video ads, content
Make people aware of the brand
Increase visibility so more that people know about your brand
Attractive slides
Proper content
Images and icons
Professional design
Creating everything manually was taking too much time
Key Points
Clear and concise bullet points to explain your ideas
Ready Made Templates
Choose from a wide variety of pre-designed templates for any topic
Smart Layouts
AI arranges content beautifully for better flow and impact
Professional Themes
Access modern, industry focused themes for a professional look
Color Combination
AI suggests perfect color palettes that enhance your slides
Images
Icons
Charts
High quality relevant images that match our content and theme
Professional icons to highlight key points and ideas
Smart charts and graphs to present data clearly and effectively
User provide a prompt or instruction
The AI model understand the prompt
The AI generates unique image instantly
You review and use the image for our needs
What is the main object or focus of the image
What style or look should the image have ?
Which colors should be used?
What kind of background or setting ?
What is the goal or use of the image?
Subject
Style
Colors
BG
Purpose
Adding text
Adjusting colors
Removing backgrounds
Cropping and resizing
Adding branding elements
Saves time
Improves AI output quality
Instruction Prompt
Directly tells AI what to do.
Example:
“Write a product description.”
AI tools suggested better ad targeting
03
AI generated social media captions
01
Writing captions
Replying to customers
Designing ads
Analyzing campaign performance
Automate Marketing Tasks
AI automates repetitive tasks so marketers can focus in strategy and creativity
1
Saves time
Improves targeting
Understands customer behavior
Personalizes marketing
Improves performance
AI-based design creation
AI assistance, content ideas, and research support
AI background remover for images
Icon/Symbol Logo
Uses symbols or graphics
Lettermark Logo
Uses initials or abbreviations
Combination Logo
Uses both text and symbols together
Wordmark Logo
Uses only brand name text
Transition from Analogy to Technical Concept(Slide 5)
Analyze
Data Record
Website Visit
Click
Facebook Ad
User behavior
Device
Location
Time
Chances of conversion
Demographic Targeting
01
Example:
Gym ad should be shown to fitness interested people, not everyone
Based on age, gender, income
Ad quality
- How relevant and useful the ad is
3
Ad quality
- How relevant and useful the ad is
3
Achieve Objectives
Meet business goals and increase ROI
04
Create a Journey
Problem - Struggle -Solution - Result
Be Relatable
Use real-life scenarios and human emotions
Use Visuals
Photos or videos to support the story
Start with a Hook
Grab attention in the first line
Content originality
Content should be unique
1
Keyword relevance
Content should match what users search
2
Content Readability
Content should be easy to read
3
Content Length
Content should have enough useful information
4
Duplicate Content
Same content on multiple pages should be avoided
5
Content Updates
Content should be updated regularly.
6
Reduce code length
Increase efficiency
Save time
Build powerful applications quickly
They help developers:
PRO
Practical
&
role-aligned
Beginner
Designed
by
industry professionals
Skill-first,
not
theory-first
AI mapping
career
Interview
&
placement support
3
1
2
5
4
with open("itvedant.txt", "r") as file:
content = file.read()
print(content)
Protocol (such as TCP or UDP)
Application or service
IP Address (source or destination)
Port Number (e.g., 80 for web, 443 for HTTPS)
Core Concepts (Slide 7)
Campaign
Device
country
Clicks
Campaign A.
Campaign B.
Campaign C.
Campaign D.
Mobile
Desktop
Mobile
Desktop
India
India
USA
USA
120
90
150
200
CAMPAIGN
COUNTRY
SPEND
PLATFORM
Campaign A
Campaign B
Campaign C
Campaign D
INDIA
US
INDIA
US
$500
$700
$400
$600
Missing Values
Campaign
Clicks
Search Campaign
Email Campaign
FB Ads Campaign
null
800
540
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Copy of designs
By Content ITV
