Content ITV PRO
This is Itvedant Content department
Automation & Push Channels
SMS
Learning Outcome
6
Apply SMS marketing in real scenarios
5
Understand advantages and limitations
4
Create effective SMS campaigns
3
Learn key use cases in business
2
Identify how SMS marketing works
1
Understand what SMS Marketing is
Quick Notifications Analogy
Amit booked a doctor appointment in the morning but got busy with work.
Around 11 AM, he received a message: “Reminder: Your appointment is at 1 PM today.”
Later in the evening, he got another SMS from a shopping store: “Flat 25% OFF – Only
Quick Notifications Analogy
Even without opening any app, these messages directly appeared on his phone.
At night, after ordering food, he received: “Your order is out for delivery.”
He quickly read them and took action—visited the doctor, checked the offer, and tracked his order.
Quick Notifications Analogy to SMS Marketing
Similarly in digital marketing, this is exactly how SMS Marketing works.
All messages were short, clear, and straight to the point.
Because of this, Amit stayed informed and responded instantly.
What is SMS Marketing?
SMS marketing is the process of sending messages to customers through SMS (text messages) for promotional or informational purposes.
It is used to communicate directly with customers on their mobile phones.
How SMS Marketing Works
Transition from Analogy to Technical Concept(Slide 5)
Core Concepts (Slide 6)
Tools for SMS Marketing
Some commonly used SMS marketing tools are:
Textlocal
MSG91
Twilio
Fast2SMS
These tools help in sending bulk SMS, managing contacts, and tracking performance.
Best Practices & Common Mistakes
Best Practices
- Keep messages short & clear
- Add a strong call-to-action (e.g., “Call Now”, “Click Link”)
- Send at the right time
- Personalize using user data
- Avoid over-messaging
Common Mistakes
- Sending too many messages
- Missing clear call-to-action
- Sending irrelevant content
- Ignoring user consent
- Sending at the wrong time
Summary
5
Effective if timed well, relevant & permission-based
4
Used for alerts, reminders & offers
3
Data collection → message creation → sending via platforms
2
Includes promotional & transactional messages
1
Direct communication with customers via mobile messages
Quiz
Which type of SMS is used for OTP or alerts?
A. Promotional SMS
B. Transactional SMS
C. Random SMS
D. Bulk SMS
Quiz-Answer
Which type of SMS is used for OTP or alerts?
A. Promotional SMS
B. Transactional SMS
C. Random SMS
D. Bulk SMS
Push Marketing & Remarketing - SMS Marketing
By Content ITV
