Automation & Push Channels

SMS

Learning Outcome

6

Apply SMS marketing in real scenarios

5

Understand advantages and limitations

4

Create effective SMS campaigns

3

Learn key use cases in business

2

Identify how SMS marketing works

1

Understand what SMS Marketing is

Quick Notifications Analogy

Amit booked a doctor appointment in the morning but got busy with work.

Around 11 AM, he received a message: “Reminder: Your appointment is at 1 PM today.”

Later in the evening, he got another SMS from a shopping store: “Flat 25% OFF – Only

Quick Notifications Analogy

He quickly read them and took action—visited the doctor, checked the offer, and tracked his order.

Even without opening any app, these messages directly appeared on his phone.

At night, after ordering food, he received: “Your order is out for delivery.”

Quick Notifications Analogy to SMS Marketing

Similarly in digital marketing, this is exactly how SMS Marketing works.

All messages were short, clear, and straight to the point.

Because of this, Amit stayed informed and responded instantly.

What is SMS Marketing?

SMS marketing is the process of sending messages to customers through SMS (text messages) for promotional or informational purposes.

It is used to communicate directly with customers on their mobile phones.

There are two main types of SMS:

Used for offers, discounts, and marketing campaigns

Used for important updates like OTPs, alerts, and confirmations

How SMS Marketing Works

Use Cases

SMS marketing is used in many real-life scenarios:

Tools for SMS Marketing

Some commonly used SMS marketing tools are:

These tools help in sending bulk SMS, managing contacts, and tracking performance.

Best Practices & Common Mistakes

Best Practices

  1. Keep messages short & clear
  2. Add a strong call-to-action (e.g., “Call Now”, “Click Link”)
  3. Send at the right time
  4. Personalize using user data
  5. Avoid over-messaging

Common Mistakes

  1. Sending too many messages
  2. Missing clear call-to-action
  3. Sending irrelevant content
  4. Ignoring user consent
  5. Sending at the wrong time 

Summary

5

Effective if timed well, relevant & permission-based

4

Used for alerts, reminders & offers

3

Data collection → message creation → sending via platforms

2

Includes promotional & transactional messages

1

Direct communication with customers via mobile messages

Quiz

Which type of SMS is used for OTP or alerts?

A. Promotional SMS

B. Transactional SMS

C. Random SMS

D. Bulk SMS

Quiz-Answer

Which type of SMS is used for OTP or alerts?

A. Promotional SMS

B. Transactional SMS

C. Random SMS

D. Bulk SMS