Content ITV PRO
This is Itvedant Content department
Ecommerce & Marketplace
Cart Recovery
Learning Outcome
6
Automate revenue workflows
5
Apply upsell & cross-sell techniques
4
Integrate with e-commerce platforms
3
Build high-converting recovery funnels
2
Design recovery via email, SMS, remarketing
1
Understand cart abandonment reasons
Rahul’s Forgotten Basket - Analogy
Meet Rahul — a busy professional.
And Priya — a smart store manager.
Rahul’s Forgotten Basket - Analogy
Rahul walks into her store…
Picks a jacket, sneakers, and a watch.
But suddenly—
He gets a call and rushes out, leaving everything behind.
Rahul’s Forgotten Basket - Analogy
Now Priya has two choices:
Ignore it
Or act smartly
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Push Marketing & Remarketing - Cart Recovery
By Content ITV
