Content ITV PRO
This is Itvedant Content department
Ad Setup as per the Funnel on Google
Ad Setup for MOFU (Service and Ecommerce) & KPIs
Learning Outcome
6
Create consideration-focused ad messaging
5
Align landing pages with campaigns
4
Set up lead generation campaigns
3
Understand custom audiences and segments
2
Create remarketing audiences
1
Understand MOFU campaigns on Google
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Consideration Campaign Strategy
Generate Interest
Encourage Action
Build Trust
Show credibility, share value and build confidence
Spark curiosity and engage them with relevant content
Guide them to take the next step and become a customer
Custom Audiences & Segments
Service Business
Ecommerce Business
Target:
Target:
Remarketing Audience Creation
Website Visitor
Leaves Website
Display Marketing Ad
Returns to Website
Lead Generation Campaign Setup
Select Leads Objective
1
Collect Customer Information
2
Generate Quality Leads
3
Grow your bussiness
4
Landing Page Alignment
Landing Page Message
The message on your landing page reinforces the ad and builds trust
Same Offer
The same offer is presented to create consistency and drive conversions.
Ad Message
The message in your ad captures attention
Ad Messaging for Consideration Stage
Service Business
Ecommerce Business
Ad Messaging for Consideration Stage
Increase engagement
Improve brand awareness
Capture attention quickly
Explain products easily
Generate more conversions
Summary
5
Testimonials and reviews work well at this stage.
4
Landing pages should match ad messaging.
3
Custom audiences help target interested users.
2
Remarketing is a key MOFU strategy.
1
MOFU focuses on consideration and trust-building.
Quiz
Which audience is commonly used in MOFU?
A. New Users
B. Website Visitors
C. Random Audience
D. Broad Audience
Quiz
Which audience is commonly used in MOFU?
A. New Users
B. Website Visitors
C. Random Audience
D. Broad Audience
Ad Setup as per the Funnel on Google (Google Funnel Ad Setup) : Ad Setup for MOFU (Service and Ecommerce) & KPIs
By Content ITV
