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Email Marketing
Email Sequences
Learning Outcome
6
Improve engagement using structured sequences
5
Use automation for sending emails
4
Create a basic email sequence flow
3
Map email sequences to customer journey stages
2
Identify different types of email sequences
1
Understand what Email Sequencing is
Trust Before Selling - Analogy
Imagine this…
You follow a creator on Instagram or YouTube because you like their content.
Trust Before Selling - Analogy
After a few days:
- You start seeing their helpful tips regularly
- Then they share some real-life success stories
- Slowly, you begin to trust them
Trust Before Selling - Analogy
And without even realizing it…
Now think…
Did they try to sell on Day 1?
They first gave value, built trust, and then made an offer.
One day, they recommend a course or product…
You feel more confident buying from them
No.
From Natural Trust to Planned Flow
Now imagine doing the same thing in digital marketing — but in a structured way
Instead of random communication
First → Give value
Then → Build trust
Finally → Make an offer
This is called Email Sequencing
What is Email Sequencing?
A series of automated emails sent in a specific order
Triggered based on user action or time delay
Helps guide users through a journey (awareness → conversion)
Used in :
Types of Email Sequences
How Email Sequencing Works
User signs up (Opt-in)
Trigger is activated
Email 3 (Offer or CTA)
Email 2 is sent (Value content)
Email 1 is sent (Welcome)
Everything runs automatically
Basic Email Sequence Example
Tools for Email Sequencing
Mailchimp
HubSpot
ActiveCampaign
GetResponse
Best Practices
Keep emails short and clear
Maintain consistent timing
Personalize emails (Name, behavior)
Add strong CTA (Call-to-Action)
Test subject lines (A/B Testing)
Common Mistakes
Sending too many emails
No proper structure
Ignoring user behavior
Only selling (no value)
Summary
5
Saves time and improves results
4
Includes welcome, nurture, sales emails
3
Works based on triggers and delays
2
Helps in lead nurturing & conversion
1
Email Sequencing = automated email flow
Quiz
What is the main goal of email sequencing?
A. Increase spam emails
B. Build trust and convert users
C. Reduce website traffic
D. Avoid automation
Quiz-Answer
What is the main goal of email sequencing?
A. Increase spam emails
B. Build trust and convert users
C. Reduce website traffic
D. Avoid automation
Push Marketing & Remarketing - Email Sequences
By Content ITV
