Content ITV PRO
This is Itvedant Content department
Social Media Marketing
Targeting
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Learning Outcome
6
Control default browser behavior using preventDefault()
5
Identify and use common mouse,keyboard,form and window events
4
Explain why addEventListener is preferred over onclick
3
Use addEventListener() and removeEventListener() correctly
2
Connect user actions to Javascript using event listeners
1
Explain what browser events are and why they exist
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Text
The Sweet Shop Story
Ravi owns a sweet shop in a busy market.
The Sweet Shop Story
One day, he decides to promote his sugar-free sweets. So what does he do?
He prints 1,000 pamphlets and distributes them randomly to everyone passing by - kids, teenagers, young adults, and elderly people.
The Sweet Shop Story
Result?
Most people ignore it. Kids don’t care about sugar-free sweets, and many others aren’t interested.
Ravi feels like marketing doesn’t work.
The Sweet Shop Story
The next day, he tries something different.
This time, he stands near a morning walking park where mostly health-conscious and older people come.
He gives the same pamphlets only to them.
The Sweet Shop Story
Transition from Analogy to Technical Concept(Slide 5)
Github
Types of Targeting: Demographics
Focuses on personal traits to reach the most relevant audience and reduce wasted spend.
Types of Targeting: Demographics
Includes:
Location
Income
Age
Gender
Education
Example:
Baby products → Women (25–35, metro cities)
Behavioral Targeting
Targets users based on their online actions and intent.
Behavioral Targeting
Based on:
Example:
Retarget users who visited pricing page
Website visits
Time spent
Clicks / Add to cart
Purchase history
Interest-Based Targeting
Reaches users based on what they like and engage with.
Interest-Based Targeting
Categories:
Fashion
Finance
Tech
Sports / Fitness
Platforms provide detailed interest data for better targeting
Custom Audiences
Targets people who already know your brand → more precise results
Custom Audiences
Sources:
Best for retargeting + base for lookalikes
Email list
App users
Website visitors
Phone data
Social engagement
Lookalike Audiences
How it works:
Targets similar users
Platforms analyze patterns
Uses custom audience data
Find new users similar to your existing audience
Lookalike Audiences
Benefits:
Tip:
Start 1% → expand 2–5%
Expand reach
Better conversions
Scale campaigns
Platform Targeting Strength
Choose platform based on goal.
Facebook/Instagram → Interests, behavior, lookalikes
LinkedIn → Job roles, industry
Platform Targeting Strength
X (Twitter) → Keywords, followers
YouTube → Video interests, intent
Quora → Topics, questions
A/B Testing (Audience Testing)
Compare audiences to find what works best.
Steps:
Same creative, different audience
Run 5–7 days (equal budget)
A/B Testing (Audience Testing)
Compare: CTR, CPC, conversions
Scale winning audience
Using Organic Data
Use existing data to improve paid ads
Engaged users → Retarget / lookalikes
Top posts → Identify interests
Using Organic Data
Website traffic → Retarget offers
Email list → Reach active users
Data-driven targeting = better results
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Social Media Marketing - Targeting
By Content ITV
