SEO Setup

Welcome!

Your Spice Garden website is now live and ready for search engine optimization. The first step in SEO is identifying the keywords that potential customers use when searching for restaurants, food delivery services, and dining options online.
In this activity, you will research relevant keywords for Spice Garden using keyword research tools and SEO best practices.

Topic : Ecommerce Website Design

1)  What is meant by SEO?

2) Types of SEO

3) How Search Engine Works?

4) Google Algorithms

5) Keyword Research 

Task 1: Research SEO Keywords for Spice Garden

Objective:

After Understanding the business we have come up with the following information :

• Restaurant Industry

• Dine-in Services

• Food Delivery Services

• Family Restaurant

• Chinese & Multi-Cuisine Food

To identify and analyze relevant keywords that can help Spice Garden rank higher on search engines and attract potential customers.

Identify Seed Keywords

Create a list of basic keywords related to the business.

Examples:

• Restaurant in Pune

• Chinese Restaurant

• Family Restaurant

• Food Delivery

• Best Restaurant Near Me

• Multi Cuisine Restaurant

Research Keywords Using SEO Tools

Use the following tools:

• Google Keyword Planner

• Google Search Suggestions

• Ubersuggest

• Keyword Surfer Extension

Search for your seed keywords and collect keyword ideas.

Categorize Keywords

3

Organize keywords into different categories:

Primary Keywords

• Best Restaurant in Pune

• Chinese Restaurant in Pune

• Family Restaurant in FC Road

Secondary Keywords

• Food Delivery in Pune

• Veg Restaurant in Pune

• Dinner Restaurant Near Me

Long-Tail Keywords

• Best Chinese Restaurant on FC Road Pune

• Affordable Family Restaurant in Pune

• Restaurant with Home Delivery in Pune

Analyze Search Intent

4

Identify the purpose behind each keyword.

Examples:

Keyword

Search Intent

Best Restaurant in Pune

Spice Garden Menu

Order Chinese Food Online

Restaurants Near Me

Commercial

Navigational

Transactional

Local Search

Create a Keyword List

5

Prepare a spreadsheet containing:

• Keyword

• Monthly Search Volume

• Competition Level

• Search Intent

• Priority

Organize keywords for future SEO implementation.

These keywords will be used in future SEO activities.

You need to:

• Identify at least 20 relevant keywords

• Categorize keywords into Primary, Secondary, and Long-Tail

• Analyze keyword intent

• Create a keyword research sheet

• Select the final target keywords for SEO

Now it’s your turn!

Conduct keyword research for the Spice Garden website.

Congratulations!

You have successfully completed SEO Setup

What You Learned :

• What keyword research is

• How to identify SEO keywords

• How to use keyword research tools

• How to analyze search intent

• How to build a keyword strategy for a business

Topic : Foundation of SEO