Ecommerce & Marketplace
Dynamic Ads
Learning Outcome
6
Optimize for ROI & conversions
5
Apply remarketing strategies
4
Create automated catalog ads
3
Set up ads on Meta & Google
2
Explain product feeds & user behavior
1
Understand Dynamic Ads in ecommerce
The Smart Shopping Reminder
Riya visits an online store looking for sneakers
She browses a few options… but doesn’t buy.
She sees an ad showing the exact same sneakers with “10% Off Today Only".
Later that evening, while scrolling Instagram
The Smart Shopping Reminder
She clicks, goes back, and completes the purchase.
That’s not magic.
It’s like a smart salesperson who remembers what you liked and comes back with the right offer at the right time.
From Memory to Personalization
Now imagine this happening automatically in Marketing.
This is called Dynamic Ads —
Ads that track user behavior and show personalized products to bring them back and convert.
Dynamic Ads
Dynamic ads automatically show personalized products (titles, images, prices) based on user behavior. Ideal for e-commerce, they promote large inventories without creating separate ads.
They use product catalogs + user data (views, carts) to deliver relevant ads, improving CTR and conversions
How Dynamic Ads Work
User Tracking
Pixels track views, carts, purchases
Product Catalog Upload full inventory
How Dynamic Ads Work
Auto Ad Creation
Platform generates personalized ads
Targeting
Ads shown based on past behavior
Result: Scalable, automated, and highly personalized advertising
Meta (Facebook) Dynamic Ads Setup
Google Dynamic Ads Setup
Product Feed Essentials
Formats
CSV, XML, Google Sheets
Key Fields
ID, title, image, price, availability, link
Sync
Daily or real-time updates
Auto Updates
Reflect price/stock changes
Extras
Add badges like “20% OFF”
Best Practices
Summary
5
Improve conversions and campaign scalability
4
Highly effective for remarketing
3
Platforms like Meta & Google automate ad creation
2
Use product feeds + tracking data (pixels/tags)
1
Dynamic Ads show personalized products based on user behavior
Quiz
What triggers Dynamic Ads to show specific products?
A. Random selection
B. User browsing behavior
C. Manual input
D. Time of day
Quiz-Answer
What triggers Dynamic Ads to show specific products?
A. Random selection
B. User browsing behavior
C. Manual input
D. Time of day
