Google Ads Remarketing
Understand the Fundamentals of Google ads remarketing
Learning Outcome
6
Apply in real scenarios
5
Know business benefits
4
Map remarketing funnels
3
Create & segment audiences
2
Identify campaign types
1
Understand remarketing basics
The Missed Customer – Riya’s Boutique
Riya owns a small boutique in Pune.
One day, a customer named Neha visits her store, tries a beautiful dress, loves it…
but leaves without buying.
The Missed Customer – Riya’s Boutique
But the next day, Riya sends Neha a WhatsApp message
Riya feels she lost the sale.
Neha remembers how much she liked the dress… and comes back to buy it.
From Real Life to Digital
That’s remarketing in real life.
You’re not finding new customers — you’re bringing back interested ones
Someone enters → doesn’t buy → leaves
Shopkeeper notes their interest
Next time → reminds them about the product
Think of remarketing like a shopkeeper who remembers every visitor.
From Real Life to Digital
In digital marketing, Google Ads works like that smart shopkeeper
It tracks visitors and shows them ads again across websites, YouTube, and apps.
Google Ads Remarketing
Remarketing targets users who interacted with your brand but didn’t convert. It helps re-engage these warm leads to boost conversions and ROI.
What is Remarketing?
Goals:
-
Stay top-of-mind
-
Increase conversions
-
Maximize ROI
Tracks user behavior (via cookies/pixels) and shows tailored ads to bring them back.
Types of Remarketing
Standard: shows display ads to past visitors
Dynamic: shows exact products viewed
Video: targets users who engaged with videos (e.g., YouTube)
Remarketing Audiences
visited but didn’t convert
added to cart, didn’t buy
engaged with videos
inactive or non-purchasing users
Remarketing Journey
Visit
user browses but leaves
Tracking
added to audience via cookies/pixels
Ads
sees personalized ads across platforms
Conversion
returns and completes action
Benefits
Summary
5
Maximizes ROI
4
Improves conversions
3
Uses segmentation & personalization
2
Converts warm leads
1
Re-engages interested users
Quiz
What technology helps track users for remarketing?
A. SEO
B. Cookies / Tracking Pixel
C. Hashtags
D. Backlinks
Quiz-Answer
What technology helps track users for remarketing?
A. SEO
B. Cookies / Tracking Pixel
C. Hashtags
D. Backlinks
