Display Advertising

Banner Ads

Learning Outcome

Learn Google Ads policies for banner ads

Understand components of high-converting banners

Recognize standard banner ad sizes

Identify different types of banner ads

Explain what banner ads are

Understand what display advertising is

Hook/Story/Analogy(Slide 4)

Ramesh ran a successful outdoor advertising business in Mumbai in the 1990s. Businesses came to him to put up hoardings across the city.

Hook/Story/Analogy(Slide 4)

One day, a textile shop gave him a plain white banner with just their shop name. It was placed on a busy highway — but no one noticed it.

No calls, no customers.

Hook/Story/Analogy(Slide 4)

The next year, the same shop returned with a better banner — bright colors, an attractive saree image, pricing (₹1,499 onwards), and a clear message: “Visit Us at Dadar Station – East Exit.”

This time, the response was massive. Calls kept coming for weeks.

Hook/Story/Analogy(Slide 4)

Ramesh realized a simple rule:

Message matters

Design matters

Location matters

Size matters

Transition from Analogy to Technical Concept(Slide 5)

Github

What is Display Advertising?

Display advertising shows visual ads (images, banners, videos) across websites and apps on the Google Display Network. It focuses on building brand awareness and reaching users based on their interests and behavior.

What are Banner Ads?

Banner ads are image-based display ads that appear on websites, apps, and platforms like YouTube. They use visuals, text, and a call-to-action to grab attention and drive users to a landing page.

Types of Banner Ads based on format

Static Ads (simple images)