Content ITV PRO
This is Itvedant Content department
Social Media Marketing
Retargeting
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Learning Outcome
6
Control default browser behavior using preventDefault()
5
Identify and use common mouse,keyboard,form and window events
4
Explain why addEventListener is preferred over onclick
3
Use addEventListener() and removeEventListener() correctly
2
Connect user actions to Javascript using event listeners
1
Explain what browser events are and why they exist
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Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Text
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
Retargeting And How It Works
Targets users who interacted with your brand but didn’t convert.
How Retargeting Works
Initial Interaction
User visits website / watches video / engages
Tracking
Pixel/tag captures interaction
Retargeting And How It Works
User Leaves
No conversion (purchase/sign-up)
Retargeting
Sees ads on other platforms
Re-engagement
Ad brings user back to act
Conclusion:
Recovers lost leads, increases conversions
Setting Up Retargeting Audiences
You can create retargeting audiences based on multiple user actions. These audiences are created using Pixels (Meta, LinkedIn, Google) or native platform settings.
Types Of Audiences
Website Visitors
Visited specific pages
Video Viewers
Watched video (partial/full)
Page Engagers
Liked, commented, shared
Cart Abandoners
Added to cart, no purchase
Platform Options
Meta (Facebook/Instagram)
Website visits, video views, engagement, shopping, custom audiences
Google (YouTube & Display)
Website visits, app usage, YouTube views, search behavior
Website visits, lead forms, video views, page visits
Retargeting Ad Examples
Reminder Ad
Nudge users → “Still thinking it over?”
Limited-Time Offer
Create urgency → “24 hrs left! 15% off”
Retargeting Ad Examples
Cart Abandonment
Recover carts → “Your cart is waiting!”
Re-Engagement
Win back users → “We miss you! 10% off”
Retargeting Duration
Retargeting Duration
Platform Limits:
Meta: up to 180 days
Google Ads: up to 540 days
LinkedIn: up to 180 days
Frequency Capping
Frequency Capping
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Social Media Marketing - Retargeting
By Content ITV
