Performance Marketing
PPC
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Learning Outcome
6
Understand different bidding strategies like CPC, ROAS, etc
5
Understand bidding in Google Ads platform
4
Learn what is Quality Score and Ad Rank
3
Understand Google Ads Auction and how it works
2
Choose the right Objective for businesses
1
Understand what is an Ads Objective
Topic Name-Recall(Slide3)
Text
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Github
What is an Ads Objective?
Defines the goal of your ad campaign.Tells platforms what result to optimize for.
Examples:
Awareness
(reach, impressions)
Consideration
(clicks, engagement)
Conversion
(sales, leads)
How to choose the right Objective for different businesses
Depends on business goal
New brand → Awareness
Growing brand → Traffic / Engagement
Sales-focused → Conversions
Align objective with marketing funnel stage
Core Concepts (Slide 6)
Core Concepts (Slide 6)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
