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Digital Marketing vs Performance Marketing
Understanding Presence vs Results
Learning Outcome
5
Recognize the importance of measurable results
4
Identify focus areas of each approach
3
Learn the key differences between them
2
Understand what Performance Marketing is
1
Understand what Digital Marketing is
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
What is Digital Marketing?
Digital Marketing means promoting a product, service, or brand using online platforms like social media, websites, search engines, YouTube, or email
What is Digital Marketing?
The main goal is to :
Attract audiences online
Reach the right people where they spend their time online
Build interest and engagemet
Create connection through posts, video ads, content
Make people aware of the brand
Increase visibility so more that people know about your brand
It helps businesses stay visible and connect with customers on the internet.
What is Performance Marketing?
Performance Marketing is a type of digital marketing where businesses pay only when a specific result happens.
These Results can be :
A Click on an Ad
A Product Purchase
A Lead Form Submission
An App Installed
It is highly measurable because companies can track exactly what outcome they received from the advertisement
Difference Between Digital Marketing and Performance Marketing
Focus
Purpose
Goal
Example
Online presence and brand awareness
| Build audience engagement |
Make people notice the brand
Posting Instagram content for visibility
Results like leads and sales
Track measurable actions
| Get conversions and outcomes |
Running ads for product sales
Digital Marketing
Performance Marketing
Focus Areas: Digital Marketing vs Performance Marketing
Digital Marketing
Performance Marketing
Audience engagement
Brand awareness
Trust building
Brand visibility
Leads and conversions
Measurable results
App installs
Sales growth
What are some common results measured in Performance Marketing?
In Performance Marketing, businesses measure specific actions taken by users after seeing an advertisement.
Some common results include:
When people click on an online ad
Clicks
When customers purchase a product or service
Sales
Leads
When users fill out a form, sign up, or share their contact details
These results are tracked using tools and analytics platforms.
Why are measurable results important in Performance Marketing?
Measurable results are important because they help businesses understand whether their marketing campaigns are successful or not
They help businesses:
Identify what is working well
Find areas that need improvement
Make better decisions using data
Improve advertisement performance
Get better value for the money spent on marketing
Summary
4
Together, they support business growth
3
One attracts audiences, the other converts them
2
Performance Marketing drives clicks, leads, and sales
1
Digital Marketing builds brand visibility and engagement
Quiz
What is the main goal of Digital Marketing?
A. Generate sales immediately
B. Build online presence and awareness
C. Only run ads
D. Reduce costs
Quiz
What is the main goal of Digital Marketing?
A. Generate sales immediately
B. Build online presence and awareness
C. Only run ads
D. Reduce costs
Digital Marketing Execution & Tools : Understanding Presence vs Results
By Content ITV
