AI Content & Creative Generation

Welcome back, Digital Marketing Executive!

Great job completing the previous tasks.
You now know how to design visuals and create content manually.

But a real Digital Marketer doesn’t stop there…

The next step is learning how to create content faster, smarter, and at scale.

Because in Digital Marketing...

Working hard is not enough

• If you take too much time

• You will fall behind competition

• You will miss opportunities

Topic : AI in Digital Marketing  

1) Introduction of AI in Digital Marketing

2) Learn about Prompting

3) Creating the Content

4) Creating the Images

5) Creating the Videos

6) Creating the ppt

1

Understand Prompting

A prompt is the instruction you give to AI

A good prompt includes:

• Business name

• What you want to create

• Tone/style

• Output type

Example:
“Create an Instagram caption for Savannah Restaurant promoting a weekend dinner offer in a fun and engaging tone.”

Objective

Learn how to:

• Write effective AI prompts

• Generate marketing content and captions

2

Write Content Prompts

Eg.  Savannah wants to create:

• Social media captions

• Ad copy

 Example Prompts:

• “Write a catchy Instagram caption for Savannah Restaurant offering 20% off.”

• “Create a short ad copy for Savannah promoting dinner offers.”

3

Refine the Content

Improve by:

• Adding CTA

• Making it more engaging

• Keeping it brand-aligned

Activity

Now it’s your turn

Write prompts for:

• 1 Social media caption

• 1 Ad copy

 Generate:

• 1 Caption

• 1 Ad content

Objective

Learn how to:

• Generate visuals using AI
• Create video ideas
• Build presentation content

Objective

Learn how to:

• Generate visuals using AI
• Create video ideas
• Build presentation content

1

Create Image Prompts

Eg. Savannah wants a social media post image

Example Prompt:
“Create an Instagram post image for Savannah Restaurant showing a premium dinner setup with warm lighting and elegant ambiance.”

2

Generate Video Ideas

Savannah wants a reel

 Example Prompt:
“Create a 15-second Instagram reel idea for Savannah Restaurant promoting a weekend dinner offer.”

3

Create PPT Content

 Savannah wants a marketing presentation

 Example Prompt:
“Create a 5-slide presentation for Savannah Restaurant’s digital marketing strategy.”

Activity

Now apply for Spice Garden:

Congratulations!

You have successfully completed the AI Content & Creative Generation

What You Learned :

• Importance of prompt writing

• How to generate content using AI

• How to refine AI outputs

• How to generate creative assets using AI

• Writing prompts for different formats

• Using AI for faster execution

Checkpoint

 Write prompts and generate:

• 1 Image

• 1 Video idea

• 1 PPT content structure

Topic : Domain & Hosting Setup

1) Domain Management

2) Hosting Space Management

3) Wordpress & Its Types