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Digital Marketing Basics
Funnels
Learning Outcome
6
Identify common funnel mistakes
5
Compare funnel and normal marketing
4
Understand AIDA stages step by step
3
Identify the AIDA funnel model
2
Know importance of funnels in marketing
1
Understand the concept of marketing funnel
Clothing Store Story
A customer enters a clothing store.
Clothing Store Story
A big attractive display outside the store catches his attention
The salesman explains offers and benefits, and the customer feels desire to buy
Inside, he sees stylish clothes and starts checking prices and quality with interest
Finally, after trying the clothes, the customer purchases
Clothing Store Story
The store didn’t force the sale.
It guided the customer step by step.
Clothing Store Story
Learning?
- Sales don’t happen suddenly.
- Customers move through stages — this is called a Funnel.
WHAT IS A MARKETING FUNNEL?
- Shows customer buying journey
- Starts with awareness
- Ends with purchase
- Step-by-step process
WHY FUNNEL IS IMPORTANT IN DIGITAL MARKETING
Customers think differently at each stage
Same message doesn’t
work for all
Funnels guide users step by step
Helps convert visitors into customers
WHAT IS AIDA?
The AIDA Funnel Model is a popular funnel model that explains customer behavior and is used in marketing.
AIDA FUNNEL – STAGE BY STAGE
Sees an ad showing a 108MP camera.
Brand noticed
Awareness
Watches a review about battery life.
Learns more
Interest
Thinks it’s perfect for travel photos.
Wants product
Desire
Orders it during a discount sale.
Action
Buys product
NORMAL VS FUNNEL MARKETING
Normal
Marketing
One message
Quick sales
Funnel Marketing
Step-by-step
Stage-wise
messages
Builds trust
Direct selling
COMMON FUNNEL MISTAKES
Ignoring nurturing
No follow-up
Same message everywhere
Selling too early
Summary
5
Stage-wise messaging increases conversions
4
Funnels focus on guiding customers
3
AIDA explains Awareness to Action
2
Customers move through different stages
1
Marketing funnel shows customer journey
Quiz
Why is using a funnel strategy important in digital marketing?
A. It increases ad cost
B. It shows the same message to all users
C. It delivers the right message at the right stage
D. It removes the need for content
Quiz
Why is using a funnel strategy important in digital marketing?
A. It increases ad cost
B. It shows the same message to all users
C. It delivers the right message at the right stage
D. It removes the need for content
Marketing Fundamentals & Digital Ecosystem - Funnels
By Content ITV
