Learning Outcome
5
Recognize the importance of broker-custodian coordination.
4
Describe the complete trade lifecycle.
3
Understand custodian responsibilities.
2
Explain broker-custodian interaction.
1
Understand broker, custodian, and AMC roles.
Broker
Example: ICICI Securities or Motilal Oswal acting as the broker when an AMC wants to buy shares of Reliance Industries.
An intermediary who executes buy/sell orders on the stock exchange on behalf of the fund.
Executes buy/sell orders placed by the AMC's dealing desk on the exchange
Matches the order with a counterparty through the exchange's order book
Issues a contract note confirming price, quantity, brokerage, and taxes
Sends trade details to the custodian and AMC for confirmation
Does not hold the fund's securities or handle settlement
Role of the Broker:
Custodian
An entity that holds and safekeeps the fund's securities and cash, and settles trades once they are matched.
Example: HDFC Bank Custody Services or Deutsche Bank acting as custodian for a mutual fund's demat holdings.
Role of the Custodian:
Role of the Custodian:
AMC (Asset Management Company)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat